TAY Investments Acquires Major Development Site in Jersey City's West Side for 365-Unit Project

TAY Investments, a vertically integrated real estate development company specializing in multifamily properties, announced the acquisition of a fully approved development site at 212-230 Culver Avenue in Jersey City's West Side neighborhood. The 56,897-square-foot site will accommodate an 8-story building with 365 residential units, approximately 1,500 square feet of ground floor commercial space, and 184 indoor garage parking spaces, marking TAY's largest development project to date.

The property is strategically located along Route 440, an area undergoing a multi-billion dollar transformation fueled by three massive, long-term anchors: the 100-acre Bayfront waterfront redevelopment, the SciTech Scity innovation hub, and the expanding New Jersey City University campus. The site sits just 0.3 miles from the West Side Avenue Hudson-Bergen Light Rail Station, providing direct access to downtown Jersey City and Manhattan. This connectivity is a key factor in the site's value proposition, as noted by Yuval Shram, Founder and CEO of TAY Investments, who stated, "The West Side area of Jersey City offers a unique combination of connectivity, community energy, and long-term value creation."

The development will feature "The Sanctuary," a highly amenitized wellness area with indoor and outdoor facilities including a pool, hot tub, state-of-the-art gym, yoga and meditation center, dry and wet saunas, cold plunge, pickleball court, rooftop bar, and more. The entire building will be integrated with state-of-the-art technology features to elevate the resident experience. Construction is expected to commence in the second quarter of 2026, with a grand opening targeted for summer 2028. The project will feature a mix of studio, one-bedroom, and two-bedroom configurations totaling 312,915 gross square feet.

Shram emphasized the broader market context, noting, "With interest rates beginning to move toward normalization and construction cost escalation moderating, we believe there will be even stronger demand for high-end modern apartments in strong growth areas like Jersey City." This acquisition reinforces TAY Investments' long-term commitment to the region, where it has been active since 2013 and currently operates six projects, including two under development, totaling over 800 residential units and 22,000 square feet of ground floor commercial space. The project is positioned to capitalize on the area's ongoing transformation, detailed in resources like https://www.njcu.edu/about/strategic-planning, which outlines institutional expansions driving local demand.

The announcement underscores a significant private investment in a neighborhood poised for substantial change, with implications for housing supply, urban development patterns, and economic activity in northern New Jersey. By delivering a large-scale, amenity-rich residential project, TAY Investments aims to address housing needs while contributing to the neighborhood's evolution, aligning with broader redevelopment efforts such as those at https://bayfrontjc.com. The project's scale and timing suggest confidence in the resilience and growth trajectory of the Jersey City market, particularly in emerging submarkets like the West Side, which are benefiting from improved infrastructure and major anchor developments.